This thoroughly revised and updated edition offers guidance, tips, and tools for asking for support for a nonprofit cause, creative project, or business venture, and includes sample dialogues. It is filled with suggestions, guidelines, and down-to-earth advice that will give you the confidence to ask anyone for any size gift, for any purpose. Filled with sample dialogues, and offering a wealth of tips and tools, this book addresses common mistakes made when asking and shows how to correct each mistake, providing guidance and direction on how to make a great ask. Offers step-by-step guidance for learning personal solicitation skills ; Filled with real-world tools and techniques for raising money or support ; Contains advice for overcoming situations such as hesitating to ask for money and following through on the ask ; Written for fundraisers from any size organization. Includes information on how to apply asking skills to a fundraiser's personal and professional pursuits.