Branding for nonprofits: developing identity with integrity
(Book)
Author:
Published:
New York : Allworth Press, [2006].
Format:
Book
Physical Desc:
xi, 195 pages : illustrations ; 23 cm
Status:
Gunnison Community Foundation
Community Foundation 658.8 Hol
Description
DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding.
Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns.
Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.
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Location
Call Number
Status
Gunnison Community Foundation
Community Foundation 658.8 Hol
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More Details
Language:
English
ISBN:
1581154348, 9781581154344
Notes
General Note
Includes index.
Description
DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding.
Description
Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns.
Description
Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.
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Citations
APA Citation (style guide)
Holland, D. (2006). Branding for nonprofits: developing identity with integrity. New York, Allworth Press.
Chicago / Turabian - Author Date Citation (style guide)Holland, DK. 2006. Branding for Nonprofits: Developing Identity With Integrity. New York, Allworth Press.
Chicago / Turabian - Humanities Citation (style guide)Holland, DK, Branding for Nonprofits: Developing Identity With Integrity. New York, Allworth Press, 2006.
MLA Citation (style guide)Holland, DK. Branding for Nonprofits: Developing Identity With Integrity. New York, Allworth Press, 2006.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
182c8892-91a0-4c1f-a63d-9a45c8ab5b04
Record Information
| Last Sierra Extract Time | Mar 22, 2024 06:49:13 PM |
|---|---|
| Last File Modification Time | Mar 22, 2024 06:49:25 PM |
| Last Grouped Work Modification Time | Mar 22, 2024 06:49:20 PM |
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| 505 | 0 | |a What's that branding buzz I hear? And why nonprofits can't afford to ignore it -- Anatomy of a design brief : start to get your nonprofit brand in focus -- It takes a village to raise a brand : the roles and responsibilities of the branding team -- Getting the team ready to birth the brand -- Spotlight on designers : what they do and how they do it -- The design process : taking it in phases -- Finding the sweet spot : arriving at a new brand identity that everyone can embrace -- The devil's in the details : from inspiration to implementation -- The big switcheroo : implementing your new brand -- Storytelling and the brand : a thousand words-- and loads of pictures -- Looking inside the funder's mind : the board, the staff, and branding -- On the evolution of branding : you've come such a long, long way, baby! -- Appendix A. Aish branding guide : "guidelines without the guilt" -- Appendix B. Branding the AIGA -- Appendix C. BAM Graphic Standards Guide -- Appendix D. Governance matters presentation. | |
| 520 | |a DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding. | ||
| 520 | 8 | |a Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns. | |
| 520 | 8 | |a Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket. | |
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