The End of Fundraising: Raise More Money by Selling Your Impact
(Book)
"Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market? where social change now has real economic value? gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most"--Provided by publisher.
Notes
Saul, J. (2011). The End of Fundraising: Raise More Money by Selling Your Impact. First edition. San Francisco, CA, Jossey-Bass.
Chicago / Turabian - Author Date Citation (style guide)Saul, Jason, 1969-. 2011. The End of Fundraising: Raise More Money By Selling Your Impact. San Francisco, CA, Jossey-Bass.
Chicago / Turabian - Humanities Citation (style guide)Saul, Jason, 1969-, The End of Fundraising: Raise More Money By Selling Your Impact. San Francisco, CA, Jossey-Bass, 2011.
MLA Citation (style guide)Saul, Jason. The End of Fundraising: Raise More Money By Selling Your Impact. First edition. San Francisco, CA, Jossey-Bass, 2011.
Record Information
Last Sierra Extract Time | Mar 22, 2024 06:49:13 PM |
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Last File Modification Time | Mar 22, 2024 06:49:29 PM |
Last Grouped Work Modification Time | Mar 22, 2024 06:49:20 PM |
MARC Record
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037 | |b John Wiley & Sons Inc, Order Processing Dept 432 Elizabeth Ave, Somerset, NJ, USA, 08875, (732)4694400|n SAN 200-2272 | ||
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050 | 0 | 0 | |a HV41.2|b .S28 2011 |
082 | 0 | 0 | |a 658.15/224|2 22 |
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084 | |a C912.2|2 clc | ||
100 | 1 | |a Saul, Jason,|d 1969-|0 https://id.loc.gov/authorities/names/n2004103287 | |
245 | 1 | 4 | |a The End of Fundraising :|b Raise More Money by Selling Your Impact /|c Jason Saul. |
250 | |a First edition. | ||
264 | 1 | |a San Francisco, CA :|b Jossey-Bass,|c [2011] | |
264 | 4 | |c ©2011 | |
300 | |a xii, 219 pages ;|c 24 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references (pages 189-207) and index. | ||
505 | 0 | |a Preface. -- Introduction: The End of Fundraising as We Know It. -- Capturing Your Impact: From "What" to "So What?" -- 1 From Accountability to Value. -- 2 Measurement. -- 3 Creating a Product Called Impact. -- II Marketing Your Impact: How to Connect Your Value to the Market. -- 4 New Market Stakeholders. -- 5 Not All Outcomes Are Created Equal. -- 6 Social Arbitrage: How to Increase Your Value. -- III Selling Your Impact: Creating and Closing Deals in the Social Capital Market. -- 7 It's Not About You, It's About Them. -- 8 The Art of the Deal. -- 9 The Seven Immutable Laws of Selling Your Impact. -- Conclusion: Implications of the Social Capital Market. -- Epilogue: Frequently Asked Questions. -- Notes. -- Acknowledgments. -- Index. | |
520 | |a "Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market? where social change now has real economic value? gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most"--Provided by publisher. | ||
650 | 0 | |a Fund raising.|0 https://id.loc.gov/authorities/subjects/sh85052363 | |
650 | 0 | |a Marketing.|0 https://id.loc.gov/authorities/subjects/sh85081333 | |
650 | 0 | |a Nonprofit organizations|0 https://id.loc.gov/authorities/subjects/sh85032985|x Public relations.|0 https://id.loc.gov/authorities/subjects/sh2002006378 | |
650 | 7 | |a BUSINESS & ECONOMICS|x Nonprofit Organizations & Charities.|2 bisacsh | |
650 | 7 | |a Fund raising.|2 cct | |
650 | 7 | |a Marketing.|2 cct | |
650 | 7 | |a Nonprofit organizations|x Public relations.|2 cct | |
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650 | 7 | |a Marketing.|2 fast|0 (OCoLC)fst01010167 | |
650 | 7 | |a Nonprofit organizations|x Public relations.|2 fast|0 (OCoLC)fst01038929 | |
856 | 4 | 1 | |3 Table of contents|u http://catdir.loc.gov/catdir/enhancements/fy1111/2010048720-t.html |
856 | 4 | 1 | |3 Table of contents|u http://catdir.loc.gov/catdir/enhancements/fy1106/2010048720-t.html |
856 | 4 | 2 | |3 Contributor biographical information|u http://catdir.loc.gov/catdir/enhancements/fy1111/2010048720-b.html |
856 | 4 | 2 | |3 Contributor biographical information|u http://catdir.loc.gov/catdir/enhancements/fy1106/2010048720-b.html |
856 | 4 | 2 | |3 Publisher description|u http://catdir.loc.gov/catdir/enhancements/fy1111/2010048720-d.html |
856 | 4 | 2 | |3 Publisher description|u http://catdir.loc.gov/catdir/enhancements/fy1106/2010048720-d.html |
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