Building donor loyalty: the fundraiser's guide to increasing lifetime value
(Book)
Author:
Contributors:
Published:
San Francisco : Jossey-Bass, [2004].
Format:
Book
Edition:
1st ed.
Physical Desc:
xv, 208 pages : illustrations ; 25 cm
Status:
Gunnison Community Foundation
Community Foundation 658.15224 Sar
Description
"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice."--Jacket.
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Location
Call Number
Status
Gunnison Community Foundation
Community Foundation 658.15224 Sar
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Subjects
LC Subjects
OCLC Fast Subjects
More Details
Language:
English
ISBN:
078796834X, 9780787968342
UPC:
9780787968342
Notes
Bibliography
Includes bibliographical references (pages 199-202) and index.
Description
"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice."--Jacket.
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Citations
APA Citation (style guide)
Sargeant, A., & Jay, E. (2004). Building donor loyalty: the fundraiser's guide to increasing lifetime value. San Francisco, Jossey-Bass.
Chicago / Turabian - Author Date Citation (style guide)Sargeant, Adrian and Elaine. Jay. 2004. Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value. San Francisco, Jossey-Bass.
Chicago / Turabian - Humanities Citation (style guide)Sargeant, Adrian and Elaine. Jay, Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value. San Francisco, Jossey-Bass, 2004.
MLA Citation (style guide)Sargeant, Adrian. and Elaine Jay. Building Donor Loyalty: The Fundraiser's Guide to Increasing Lifetime Value. San Francisco, Jossey-Bass, 2004.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
edd99fcf-646d-ebe5-d77d-cd942c901dce
Record Information
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| Last File Modification Time | Mar 03, 2024 10:49:06 AM |
| Last Grouped Work Modification Time | Mar 03, 2024 10:48:56 AM |
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| 505 | 0 | |a Why does loyalty matter? -- Driving donor loyalty -- Understanding giving behavior -- Advancing the relationship revolution -- Researching what donors want -- Using donor segmentation to enhance loyalty -- Growing monthly giving -- Building effective fundraising products -- Managing service quality -- Recognizing and rewarding donors -- Using lifetime value to inform retention strategy -- Planning for retention -- A call to action. | |
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