The fundraiser's guide to irresistible communications: real-world, field-tested strategies for raising more money
(Book)
Brooks, J. (2012). The fundraiser's guide to irresistible communications: real-world, field-tested strategies for raising more money. Medfield, MA, Emerson & Church.
Chicago / Turabian - Author Date Citation (style guide)Brooks, Jeff, 1961-. 2012. The Fundraiser's Guide to Irresistible Communications: Real-world, Field-tested Strategies for Raising More Money. Medfield, MA, Emerson & Church.
Chicago / Turabian - Humanities Citation (style guide)Brooks, Jeff, 1961-, The Fundraiser's Guide to Irresistible Communications: Real-world, Field-tested Strategies for Raising More Money. Medfield, MA, Emerson & Church, 2012.
MLA Citation (style guide)Brooks, Jeff. The Fundraiser's Guide to Irresistible Communications: Real-world, Field-tested Strategies for Raising More Money. Medfield, MA, Emerson & Church, 2012.
Record Information
Last Sierra Extract Time | Apr 20, 2024 05:49:13 AM |
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Last File Modification Time | Apr 20, 2024 05:49:23 AM |
Last Grouped Work Modification Time | Apr 20, 2024 05:49:19 AM |
MARC Record
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100 | 1 | |a Brooks, Jeff,|d 1961-|0 https://id.loc.gov/authorities/names/n2012028232 | |
245 | 1 | 4 | |a The fundraiser's guide to irresistible communications :|b real-world, field-tested strategies for raising more money /|c Jeff Brooks. |
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338 | |a volume|b nc|2 rdacarrier | ||
505 | 0 | |a The writing style of philanthropy -- The importance of being urgent -- Make it easy to read -- Long messages work better -- Grammar for fundraisers -- The content of fundraising -- Persuade with story, not statistics -- Keep it simple -- Make it all about the donor -- I have bad news and good news -- Have a clear call to action -- P.S. I love you -- The design of fundraising -- Design for older eyes -- Don't skimp on emphasis -- Make images work for you -- Plain, corny, and obvious -- The mental game of fundraising -- Self-centric fundraising -- Three things you should know about donors -- Three deadly fundraising myths -- Proud to be a fundraiser. | |
650 | 0 | |a Fund raising.|0 https://id.loc.gov/authorities/subjects/sh85052363 | |
650 | 0 | |a Nonprofit organizations|x Marketing.|0 https://id.loc.gov/authorities/subjects/sh85032987 | |
650 | 0 | |a Nonprofit organizations|0 https://id.loc.gov/authorities/subjects/sh85032985|x Public relations.|0 https://id.loc.gov/authorities/subjects/sh2002006378 | |
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