Raising money through bequests: how your organization can profit from the biggest intergenerational transfer of wealth in history

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Publisher:
Emerson & Church, Publishers,
Pub. Date:
[2007]
Language:
English
Description
Never in history has there been more money on the table for your organization than right now.Members of the ?Greatest Generation? are in their 80s and 90s, and as they pass away they're collectively leaving billions of dollars to charitable organizations throughout the United States.And their preferred vehicle for giving this money is the simple bequest ? ?I give and bequeath to'.'If at this very moment you're not marketing your bequest program with G force, you're missing perhaps the greatest opportunity in the history of fundraising.To borrow a phrase from a ?Greatest Generation? song, ?Now is the hour.' Raising Money through Bequests lays out step by step how to establish a bequest program, how to work within your organization to strengthen and sustain it, how to market the program to the correct audiences, and exactly what to do when responses start to come in.Further, authors David Valinsky and Melanie Boyd supply plenty of sample materials you can quickly adapt. There's a brochure you can use to introduce your program, a case for support that explains to prospective donors the merits of leaving a bequest, and a tasteful letter and folder that welcomes bequest donors to the Bequest Society and describes its various features and benefits.Additionally, you'll find sample bequest language to offer your donors, a sample agenda for a special gathering to introduce your bequest program, and even a list of possible names for your bequest society.Raising Money through Bequests is a timely and refreshingly uncomplicated book that can have a prodigious impact on your organization's financial security.
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ISBN:
9781889102290
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Grouping Information

Grouped Work IDf6a321a8-b456-ad21-5087-47c2d54128f6
Grouping Titleraising money through bequests how your organization can profit from the biggest intergenerational t
Grouping Authorvalinsky david
Grouping Categorybook
Last Grouping Update2019-12-05 18:09:37PM
Last Indexed2019-12-13 07:07:16AM

Solr Details

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auth_author2Boyd, Melanie.
authorValinsky, David.
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b59521168BookBooksEnglishEmerson & Church, Publishers, [2007]101 pages : illustrations ; 26 cm
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subject_facetCharitable bequests
title_displayRaising money through bequests : how your organization can profit from the biggest intergenerational transfer of wealth in history
title_fullRaising money through bequests : how your organization can profit from the biggest intergenerational transfer of wealth in history / David Valinsky & Melanie Boyd
title_shortRaising money through bequests
title_subhow your organization can profit from the biggest intergenerational transfer of wealth in history
topic_facetCharitable bequests