Words that sell: more than 6,000 entries to help you promote your products, services, and ideas

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Average Rating
Publisher:
McGraw-Hill,
Pub. Date:
[2006]
Edition:
Rev. and expanded ed.
Language:
English
Description

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells

Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person.

More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more

Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell .

Find the perfect words and phrases to win over customers

Grabbers that get attention: No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy...? * Leap into...

Descriptions and benefits that create appeal: Irresistible * winning * zesty * huggable * satisfying * You'll fall in love with...* Your ticket to... * king-size * Gives you the power * baby-soft *

Clinchers to win over your customer: Reap the benefits today * Don't miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee

Special strategies that seal the deal: Five-star quality * You're worth it * Don't fall for... * We make life easier * You're one of a select few... * discriminating * Your thoughtful gift

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ISBN:
9780071467858
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Grouping Information

Grouped Work IDf2533e94-e944-aaea-c7b7-7f356ed175f2
Grouping Titlewords that sell more than 6 000 entries to help you promote your products services and ideas
Grouping Authorbayan richard
Grouping Categorybook
Last Grouping Update2019-07-02 01:07:11AM
Last Indexed2019-12-05 08:13:17AM

Solr Details

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ils:.b59521442BookBooksRev. and expanded ed.EnglishMcGraw-Hill, [2006]xxvi, 134 pages ; 23 cm.
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subject_facetAdvertising -- Terminology
Advertising copy
Controlled vocabularies
Dictionaries
Vocabulary
title_displayWords that sell : more than 6,000 entries to help you promote your products, services, and ideas
title_fullWords that sell : more than 6,000 entries to help you promote your products, services, and ideas / Richard Bayan
title_shortWords that sell
title_submore than 6,000 entries to help you promote your products, services, and ideas
topic_facetAdvertising
Advertising copy
Vocabulary