Retention fundraising: the new art and science of keeping your donors for life

Book Cover
Average Rating
Publisher:
Emerson & Church, Publishers,
Pub. Date:
[2014]
Language:
English
Description
There are eight main reasons why donors stop supporting organizations. Do you know them? You will after reading Retention Fundraising: The New Art and Science of Keeping Your Donors for Life. For three years, pioneering fundraiser Roger Craver immersed himself in a study of nonprofits in the U.S. and the U.K. His singular aim was to uncover why donors quit an organization and what can be done to make them stay. Some quick figures show why Craver's book on donor retention is timely: -If yours is a typical organization, you have a 60 to 70 percent chance of obtaining an additional gift from an existing donor. -You have a 20 to 40 percent chance of obtaining an additional gift from a recently lapsed donor. -But you have less than a 2 percent chance of obtaining a gift from a prospect. That bears repeating: The average organization has less than a 2 percent chance of securing a gift from a prospect. So one thing is glaringly obvious. The bulk of an organization's fundraising expenditures should be aimed at strengthening relationships with existing donors, not in acquiring new givers (though there's still a role for that, of course). Through painstaking research, Craver has singled out the exact ways an organization can deepen donor commitment. There are, he learned, seven key "drivers" that matter most to donors. These "drivers" - ranging from meaningful appreciation to opportunities for authentic involvement - have a direct cause-and- effect relationship. Move your donors from low to high commitment, and their giving will increase dramatically. Best of all, responding to what your donors want isn't costly, as Craver shows in real-life examples. There's gold in your current donors waiting to be mined. And in Retention Fundraising, Roger Craver has drawn a detailed map to those riches.
Also in This Series
More Like This
More Copies In Prospector
Loading Prospector Copies...
More Details
ISBN:
9781889102535
Reviews from GoodReads
Loading GoodReads Reviews.
Staff View

Grouping Information

Grouped Work IDdfe9daab-1bff-ddf2-b7e6-9e7d54a24314
Grouping Titleretention fundraising the new art and science of keeping your donors for life
Grouping Authorcraver roger m
Grouping Categorybook
Last Grouping Update2020-01-04 01:21:46AM
Last Indexed2020-01-25 07:07:57AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
authorCraver, Roger M.
author_displayCraver, Roger M
available_at_gunnisonldGunnison Public Library
detailed_location_gunnisonldGunnison Community Foundation
display_description
format_category_gunnisonldBooks
format_gunnisonldBook
iddfe9daab-1bff-ddf2-b7e6-9e7d54a24314
isbn9781889102535
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
ils:.b59521211.i125345653Gunnison Community FoundationCommunity Foundation1falsefalseOn Shelfgugcf
itype_gunnisonldNot Holdable
last_indexed2020-01-25T14:07:57.546Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_gunnisonldCommunity Foundation
local_time_since_added_gunnisonldYear
owning_library_gunnisonldGunnison Public Library
owning_location_gunnisonldGunnison Public Library
primary_isbn9781889102535
publishDate2014
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b59521211BookBooksEnglishEmerson & Church, Publishers, [2014]xxviii 171 pages : illustrations ; 23 cm.
recordtypegrouped_work
scoping_details_gunnisonld
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b59521211.i125345653On ShelfOn Shelffalsetruefalsefalsefalsetrue
subject_facetCharities -- Management
Fund raising
Nonprofit organizations -- Marketing
Philanthropists -- Attitudes
title_displayRetention fundraising : the new art and science of keeping your donors for life
title_fullRetention fundraising : the new art and science of keeping your donors for life / Roger M. Craver ; foreword by Ken Burnett
title_shortRetention fundraising
title_subthe new art and science of keeping your donors for life
topic_facetAttitudes
Charities
Fund raising
Management
Marketing
Nonprofit organizations
Philanthropists