Marketing workbook for nonprofit organizations
Publisher:
Varies, see individual formats and editions
Pub. Date:
Varies, see individual formats and editions
Language:
English
Description
Don't just wish for marketing results-get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help-and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!
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ISBN:
9780940069015
9781618588845
9781618588845
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Grouping Information
Grouped Work ID | 9d763c0c-91e8-4e90-8698-43109158dd1f |
---|---|
Grouping Title | marketing workbook for nonprofit organizations |
Grouping Author | gary j stern |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-03-22 18:49:20PM |
Last Indexed | 2024-04-26 00:21:55AM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
author
Stern, Gary J. (Gary John), 1953-
author2-role
Amherst H. Wilder Foundation.Management Support Services
hoopla digital
hoopla digital
author_display
Stern, Gary J.
available_at_gunnisonld
Gunnison Public Library
detailed_location_gunnisonld
Gunnison Community Foundation
display_description
Don't just wish for marketing results-get them! If marketing seems too commercial or too complex, or if your current efforts aren't delivering results, this book is for you. With this helpful guide, you can create a simple, usable marketing plan designed to get results! Since its first edition in 1990, the Marketing Workbook has helped thousands like you use marketing to reach the people you want to help-and attract the money and support your organization deserves. Now, this updated second edition offers an easy-to-follow five-step process to create an effective marketing plan; provides an expanded resources section including Internet examples; and includes ""web wisdom"" to help you set reasonable web goals, build an on-line reputation, and learn about the possibilities and pitfalls of web promotion. Use it to be sure you have the right services to meet people's needs; reach the audiences you want with a message that motivates people to respond; and make a strong impact in your community and beyond. This book will guide you through each stage of the marketing process. You'll learn how to link marketing with strategic planning, set goals and evaluate your success, conduct a marketing audit using the Six Ps of Marketing, position your organization in a unique niche, and develop a marketing plan and promotional campaign. Plus, you also get 27 proven promotional techniques, dozens of tips for writing and design, a sample marketing plan, a case study of how one nonprofit implemented their plan, and much more! Get the Marketing Workbook and start putting the power of marketing to work in your organization!
format_category_gunnisonld
Books
eBook
eBook
format_gunnisonld
Book
eBook
eBook
id
9d763c0c-91e8-4e90-8698-43109158dd1f
isbn
9780940069015
9781618588845
9781618588845
itype_gunnisonld
Not Holdable
last_indexed
2024-04-26T06:21:55.037Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
local_callnumber_gunnisonld
Community Foundation 658.8 Ste
owning_library_gunnisonld
Gunnison County Libraries
owning_location_gunnisonld
Gunnison Public Library
primary_isbn
9780940069015
publishDate
1990
1997
1997
publisher
Amherst H. Wilder Foundation
Turner Publishing Company
Turner Publishing Company
recordtype
grouped_work
subject_facet
Electronic books
Nonprofit organizations
Nonprofit organizations -- Marketing
Nonprofit organizations
Nonprofit organizations -- Marketing
title_display
Marketing workbook for nonprofit organizations
title_full
Marketing Workbook for Nonprofit Organizations [electronic resource] / Gary J. Stern
Marketing workbook for nonprofit organizations / Gary J. Stern
Marketing workbook for nonprofit organizations / Gary J. Stern
title_short
Marketing workbook for nonprofit organizations
topic_facet
Electronic books
Marketing
Nonprofit organizations
Marketing
Nonprofit organizations
Solr Details Tables
item_details
Bib Id | Item Id | Shelf Loc | Call Num | Format | Format Category | Num Copies | Is Order Item | Is eContent | eContent Source | eContent URL | Detailed Status | Last Checkin | Location |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b59470823 | .i12517309x | Gunnison Community Foundation | Community Foundation 658.8 Ste | 1 | false | false | On Shelf | gugcf | |||||
hoopla:MWT13575757 | Online Hoopla Collection | Online Hoopla | eBook | eBook | 1 | false | true | Hoopla | https://www.hoopladigital.com/title/13575757?utm_source=MARC&Lid=hh4435 | Available Online |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b59470823 | Book | Books | English | Amherst H. Wilder Foundation | [1990] | 132 pages : illustrations (some color) ; 28 cm | ||
hoopla:MWT13575757 | eBook | eBook | English | Turner Publishing Company | 1997 | 1 online resource (210 pages) |
scoping_details_gunnisonld
Bib Id | Item Id | Grouped Status | Status | Locally Owned | Available | Holdable | Bookable | In Library Use Only | Library Owned | Holdable PTypes | Bookable PTypes | Local Url |
---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b59470823 | .i12517309x | On Shelf | On Shelf | false | true | false | false | false | true | |||
hoopla:MWT13575757 | Available Online | Available Online | false | true | false | false | false | false |