The End of Fundraising: Raise More Money by Selling Your Impact

Book Cover
Average Rating
Publisher:
Jossey-Bass,
Pub. Date:
[2011]
Edition:
First edition.
Language:
English
Description
Why does it cost nonprofits on average $20 to raise $100, while itcosts companies only $4?

Simply put: Nonprofits have no leverage. No one has to make adonation. And since most donors have no direct stake in theorganizations they support, they make donations out of the goodnessof their hearts. If donors feel like writing a check, they will. Ifthey don't, they won't.

The End of Fundraising turns fundraising on its head, teachingnonprofits how to stop begging for charity and start sellingimpact.

For the first time, nonprofits have economic power. We live in anew era where consumers, businesses, investors, employees, andservice providers attach real economic value to social outcomes. Anera where yesterday's "feel good" issues?education, theenvironment, health care, the arts, and animal rights?nowhave direct economic consequences and opportunities. Nonprofits nowhave leverage. To use this leverage, nonprofits must learn how to"sell" their impact to a new set of stakeholders.

Using his fifteen years of experience advising the world'sleading nonprofits, foundations, and corporations, Jason Saulreveals the formula for how nonprofits transcend the paradigm ofcharitable fundraising and reach true financial sustainability.Specifically, this groundbreaking book offers nonprofitprofessionals a guide to

Understand the role of social change in our economy Capture and communicate impact in simple, compellingterms Identify the new market stakeholders that value nonprofitoutcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders

The End of Fundraising includes the tools needed to effectivelyframe, market, and sell a nonprofit organization's impact, andcontains step-by-step guidance for creating dynamic newopportunities with a variety of funders.

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ISBN:
9780470597071
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Grouping Information

Grouped Work IDafeac7b6-6f85-2d0a-19d2-9b7747e0d979
Grouping Titleend of fundraising raise more money by selling your impact
Grouping Authorsaul jason
Grouping Categorybook
Last Grouping Update2019-12-10 02:34:37AM
Last Indexed2019-12-13 05:49:22AM

Solr Details

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authorSaul, Jason, 1969-
author_displaySaul, Jason
available_at_gunnisonldGunnison Public Library
detailed_location_gunnisonldGunnison Community Foundation
display_description"Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market? where social change now has real economic value? gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most"--Provided by publisher.
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Ebrary (CCU):EBC661493eBookeBook1st ed.EnglishJossey-Bass, 2011.xii, 219 p.
ils:.b59521582BookBooksFirst edition.EnglishJossey-Bass, [2011]xii, 219 pages ; 24 cm.
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subject_facetBUSINESS & ECONOMICS -- Nonprofit Organizations & Charities
Electronic books
Fund raising
Marketing
Nonprofit organizations -- Public relations
title_displayThe End of Fundraising : Raise More Money by Selling Your Impact
title_fullThe End of Fundraising : Raise More Money by Selling Your Impact / Jason Saul
The end of fundraising [electronic resource] : raise more money by selling your impact / Jason Saul
title_shortThe End of Fundraising
title_subRaise More Money by Selling Your Impact
topic_facetBUSINESS & ECONOMICS
Fund raising
Marketing
Nonprofit Organizations & Charities
Nonprofit organizations
Public relations