The End of Fundraising: Raise More Money by Selling Your Impact
Simply put: Nonprofits have no leverage. No one has to make adonation. And since most donors have no direct stake in theorganizations they support, they make donations out of the goodnessof their hearts. If donors feel like writing a check, they will. Ifthey don't, they won't.
The End of Fundraising turns fundraising on its head, teachingnonprofits how to stop begging for charity and start sellingimpact.
For the first time, nonprofits have economic power. We live in anew era where consumers, businesses, investors, employees, andservice providers attach real economic value to social outcomes. Anera where yesterday's "feel good" issues?education, theenvironment, health care, the arts, and animal rights?nowhave direct economic consequences and opportunities. Nonprofits nowhave leverage. To use this leverage, nonprofits must learn how to"sell" their impact to a new set of stakeholders.
Using his fifteen years of experience advising the world'sleading nonprofits, foundations, and corporations, Jason Saulreveals the formula for how nonprofits transcend the paradigm ofcharitable fundraising and reach true financial sustainability.Specifically, this groundbreaking book offers nonprofitprofessionals a guide toUnderstand the role of social change in our economy Capture and communicate impact in simple, compellingterms Identify the new market stakeholders that value nonprofitoutcomes Create powerful value propositions to increase leverage Improve the success of a nonprofit's pitches to funders
The End of Fundraising includes the tools needed to effectivelyframe, market, and sell a nonprofit organization's impact, andcontains step-by-step guidance for creating dynamic newopportunities with a variety of funders.
|Grouped Work ID||afeac7b6-6f85-2d0a-19d2-9b7747e0d979|
|Grouping Title||end of fundraising raise more money by selling your impact|
|Grouping Author||saul jason|
|Last Grouping Update||2019-12-10 02:34:37AM|
|Last Indexed||2019-12-13 05:49:22AM|
|author||Saul, Jason, 1969-|
|available_at_gunnisonld||Gunnison Public Library|
|detailed_location_gunnisonld||Gunnison Community Foundation|
|display_description||"Strategy guide for nonprofits seeking to fundraise and "sell" their impact in today's social change marketplace For too long, nonprofits have had to live off of the "waste products" of the economy: leftover money (donations) and leftover time (volunteering). But the advent of the social capital market? where social change now has real economic value? gives nonprofits the opportunity to sell their impact to a new set of stakeholders: corporations, investors, government agencies, service providers and consumers. Based on years of experience advising the world's leading foundations, corporations, and government agencies, Saul shares key secrets on how funders think and what it takes to convince them. Includes tools for nonprofits to learn how to effectively frame, market, and sell their impact Contains step-by-step guidance on how to create leverage with different types of funders Saul is the author of Benchmarking for Nonprofits, selected as the Independent Publishers Association Best Business Book of the Year This groundbreaking book explodes the old paradigm of fundraising as charity and teaches nonprofits how to create leverage through delivering results to those who value them the most"--Provided by publisher.|
|owning_library_gunnisonld||Gunnison Public Library|
|owning_location_gunnisonld||Gunnison Public Library|
|subject_facet||BUSINESS & ECONOMICS -- Nonprofit Organizations & Charities|
Nonprofit organizations -- Public relations
|title_display||The End of Fundraising : Raise More Money by Selling Your Impact|
|title_full||The End of Fundraising : Raise More Money by Selling Your Impact / Jason Saul|
The end of fundraising [electronic resource] : raise more money by selling your impact / Jason Saul
|title_short||The End of Fundraising|
|title_sub||Raise More Money by Selling Your Impact|
|topic_facet||BUSINESS & ECONOMICS|
Nonprofit Organizations & Charities