Brandraising: how nonprofits raise visibility and money through smart communications

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Publisher:
Jossey-Bass,
Pub. Date:
[2010]
Edition:
1st ed.
Language:
English
Description
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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ISBN:
9780470527535
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Grouping Information

Grouped Work ID3ff60cb4-dbe2-a7f7-e437-56660b0e9013
Grouping Titlebrandraising how nonprofits raise visibility and money through smart communications
Grouping Authordurham sarah
Grouping Categorybook
Last Grouping Update2019-07-02 01:07:11AM
Last Indexed2020-01-17 06:46:32AM

Solr Details

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authorDurham, Sarah, 1976-
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ils:.b59521569BookBooks1st ed.EnglishJossey-Bass, [2010]ix, 190 pages : illustrations ; 23 cm.
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subject_facetBranding (Marketing)
Business communication
Nonprofit organizations -- Management
title_displayBrandraising : how nonprofits raise visibility and money through smart communications
title_fullBrandraising : how nonprofits raise visibility and money through smart communications / Sarah Durham
title_shortBrandraising
title_subhow nonprofits raise visibility and money through smart communications
topic_facetBranding (Marketing)
Business communication
Management
Nonprofit organizations