Brandraising: how nonprofits raise visibility and money through smart communications
In the current economic climate, nonprofits need to focus on ways to stand out from the crowd, win charitable dollars, and survive the downturn. Effective, mission-focused communications can help organizations build strong identities, heightened reputations, and increased fundraising capability. Brandraising outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts. This book provides tools and guidance for nonprofits seeking to transform their communications and marketing through smart positioning, branding, campaigns, and materials that leverage solid strategy and great creative, with a unique focus on the intersection of communications and fundraising.
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|Grouped Work ID||3ff60cb4-dbe2-a7f7-e437-56660b0e9013|
|Grouping Title||brandraising how nonprofits raise visibility and money through smart communications|
|Grouping Author||durham sarah|
|Last Grouping Update||2019-07-02 01:07:11AM|
|Last Indexed||2020-01-17 06:46:32AM|
|author||Durham, Sarah, 1976-|
|available_at_gunnisonld||Gunnison Public Library|
|detailed_location_gunnisonld||Gunnison Community Foundation|
|display_description||Effective, mission-focused communications can help organizations build strong identities, heightened reputations and increased fundraising capability. 'Brandraising' outlines a mission-driven approach to communications and marketing, specifically designed to boost fundraising efforts.|
|owning_library_gunnisonld||Gunnison Public Library|
|owning_location_gunnisonld||Gunnison Public Library|
Nonprofit organizations -- Management
|title_display||Brandraising : how nonprofits raise visibility and money through smart communications|
|title_full||Brandraising : how nonprofits raise visibility and money through smart communications / Sarah Durham|
|title_sub||how nonprofits raise visibility and money through smart communications|