Branding for nonprofits: developing identity with integrity
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. * Addresses the connection between branding and fund-raising * There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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|Grouped Work ID||18673214-a6e2-95dd-cc67-a64231de0e0c|
|Grouping Title||branding for nonprofits developing identity with integrity|
|Grouping Author||holland dk|
|Last Grouping Update||2019-11-29 01:19:30AM|
|Last Indexed||2019-12-15 07:54:53AM|
|available_at_gunnisonld||Gunnison Public Library|
|detailed_location_gunnisonld||Gunnison Community Foundation|
|display_description||DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding. Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns. Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.|
|owning_library_gunnisonld||Gunnison Public Library|
|owning_location_gunnisonld||Gunnison Public Library|
Ideella föreningar -- marknadsföring
Nonprofit organizations -- Marketing
|title_display||Branding for nonprofits : developing identity with integrity|
|title_full||Branding for nonprofits : developing identity with integrity / DK Holland|
Branding for nonprofits : developing identity with integrity [electronic resource] / DK Holland
|title_short||Branding for nonprofits|
|title_sub||developing identity with integrity|