DK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding.
Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns.
Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.