Branding for nonprofits: developing identity with integrity

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Average Rating
Author:
Publisher:
Allworth Press,
Pub. Date:
[2006]
Language:
English
Description
Branding for Nonprofits provides the processes, tools, and thinking needed to brand or rebrand. Author DK Holland--a pioneer in the field--helps nonprofits approach the rebranding process with confidence and enthusiasm. Case studies reveal real-life situations in which nonprofits have successfully created branding opportunities out of dilemmas, creating a distinctinve, clear identity that furthers their mission. Inspiring and demystifying, this book is the essential tool for nonprofits seeking to communicate their important work in a bold voice. * Addresses the connection between branding and fund-raising * There are 1.6 million nonprofits in the United States. Stand out from the crowd! Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
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Contributors:
ISBN:
9781581154344
9781581158427
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Grouping Information

Grouped Work ID18673214-a6e2-95dd-cc67-a64231de0e0c
Grouping Titlebranding for nonprofits developing identity with integrity
Grouping Authorholland dk
Grouping Categorybook
Last Grouping Update2019-11-29 01:19:30AM
Last Indexed2019-12-15 07:54:53AM

Solr Details

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accelerated_reader_reading_level0
authorHolland, DK.
author2-rolehoopla digital.
author_displayHolland, DK
available_at_gunnisonldGunnison Public Library
detailed_location_gunnisonldGunnison Community Foundation
display_descriptionDK Holland demystifies the methods and tools you'll need to launch an effective new brand or revitalize your existing approach, focusing on the unique concerns that challenge nonprofit organization. This invaluable guide will show you how to: Communicate your mission, values, and personality, Form an efficient, ongoing branding team, Find the right designer to develop your brand, Implement your new brand successfully, Avoid complications in the rebranding transition, Make branding. Opportunities out of dilemmas, Keep your audience growing, motivated, and informed, Understand the funder's key questions and concerns. Branding for Nonprofits is filled with enlightening case studies, real-life examples, and numerous illustrations. The appendixes contain actual guidelines and presentations used by prominent nonprofits, as well as a glossary with essential words and phrases to help you communicate your mission with confidence and enthusiasm. Book jacket.
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itype_gunnisonldNot Holdable
last_indexed2019-12-15T14:54:53.859Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_gunnisonldCommunity Foundation
local_time_since_added_gunnisonldYear
owning_library_gunnisonldGunnison Public Library
owning_location_gunnisonldGunnison Public Library
primary_isbn9781581154344
publishDate2006
2010
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT12354062eBookeBookEnglishAllworth, 2010.1 online resource
ils:.b59545124BookBooksEnglishAllworth Press, [2006]xi, 195 pages : illustrations ; 23 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b59545124.i12540878xOn ShelfOn Shelffalsetruefalsefalsefalsetrue
subject_facetBiographies
Branding (Marketing)
Electronic books
Ideella föreningar -- marknadsföring
Nonprofit organizations -- Marketing
Varumärken
title_displayBranding for nonprofits : developing identity with integrity
title_fullBranding for nonprofits : developing identity with integrity / DK Holland
Branding for nonprofits : developing identity with integrity [electronic resource] / DK Holland
title_shortBranding for nonprofits
title_subdeveloping identity with integrity
topic_facetBranding (Marketing)
Electronic books
Ideella föreningar
Marketing
Nonprofit organizations
Varumärken
marknadsföring