Building donor loyalty: the fundraiser's guide to increasing lifetime value

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Publisher:
Jossey-Bass,
Pub. Date:
[2004]
Edition:
1st ed.
Language:
English
Description
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice.
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ISBN:
9780787968342
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Grouping Information

Grouped Work ID109afff7-43d0-124f-dadb-0f09ee6afc33
Grouping Titlebuilding donor loyalty the fundraisers guide to increasing lifetime value
Grouping Authorsargeant adrian
Grouping Categorybook
Last Grouping Update2020-01-04 01:21:46AM
Last Indexed2020-01-18 06:48:33AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Jay, Elaine.
authorSargeant, Adrian.
author2-roleJay, Elaine.
author_displaySargeant, Adrian
available_at_gunnisonldGunnison Public Library
detailed_location_gunnisonldGunnison Community Foundation
display_description"Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that can build donor retention. It includes tools and techniques that have proven successful when growing long-term relationships with donors and offers practical advice for fundraisers who want to integrate this knowledge into their own thinking, planning, and practice."--Jacket.
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literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_gunnisonldCommunity Foundation
local_time_since_added_gunnisonldYear
owning_library_gunnisonldGunnison Public Library
owning_location_gunnisonldGunnison Public Library
primary_isbn9780787968342
publishDate2004
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b59521491BookBooks1st ed.EnglishJossey-Bass, [2004]xv, 208 pages : illustrations ; 25 cm.
recordtypegrouped_work
scoping_details_gunnisonld
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b59521491.i125346323On ShelfOn Shelffalsetruefalsefalsefalsetrue
subject_facetFund raising
Fund raising -- United States
Nonprofit organizations -- Marketing
Nonprofit organizations -- United States -- Marketing
Nonprofit-Organisation
Philanthropists -- Attitudes
Philanthropists -- United States -- Attitudes
Spendensammlung
Staff professional collection
USA
United States
title_displayBuilding donor loyalty : the fundraiser's guide to increasing lifetime value
title_fullBuilding donor loyalty : the fundraiser's guide to increasing lifetime value / Adrian Sargeant, Elaine Jay
title_shortBuilding donor loyalty
title_subthe fundraiser's guide to increasing lifetime value
topic_facetAttitudes
Fund raising
Marketing
Nonprofit organizations
Nonprofit-Organisation
Philanthropists
Spendensammlung